Wathek Al Zoubi
Istanbul, Turkey
41.0082° north, 28.9784° east
GMT+3


Wathek Al Zoubi, Software Designer & Creative Technologist
Nine years across conversion, product and code,
now designing software and building it end to end.
Flight log
Product, brand, full-stack build & infrastructure
Platform for online clinics, from intake and video visits to prescriptions and pharmacy routing. Shaped the brand, built every app solo and run the stack.
- PLATFORM. Development then Integrations then Infrastructure.Direct-sales commerce platform
Compensation engine, back office, integrations & ops
Back office and compensation engine for a multi-brand direct-sales company. Wrote the engine and API, built out the back office and connected the stores, ERP and payouts.
Brand, platform, hosting & posters
My automation brand: no-code workflows and AI agents. Built the brand end to end, keep the platform current, added AI chat and assistant connections, and run it.
- BRAND. Brand then Web then Ad creative.Adapt X.1 & AUERA
Identity, e-commerce sites, ad systems & motion ads
A sleep spray and a skincare line. Designed both brands and built their e-commerce sites, plus Adapt X.1's 49-template ad library, art direction and motion ads.
- SAAS. Design then Development then AI.Agent Office OS
Product, 3D interface, agent runtime & AI billing
Multi-tenant SaaS that shows a company's AI agents as a living 3D office. Built the office, the agent runtime, human approvals and per-tenant AI billing.
APP. Brand then Apps then Back end.X TrackerBrand, product, desktop app, web diary, API & security
Time tracking for hourly contracts: a macOS and Windows app logs the work, and employers review it in an invite-only web diary. Designed and built every layer solo.
- TOOL. Development then AI then Motion.Genjutsu Motion
Tool design, spec system & render pipeline
A motion tool I built for a client: it measures a reference video into a locked spec, rebuilds it in Remotion and changes only what you name. Hashes and a lint stop the rest drifting.
- WEB. Design then Web then Conversion.Freelance clients
Redesigns, stores, plugins, funnels & email journeys
Small businesses that needed a site that sells, since 2022: redesigns, funnels and email flows on WordPress, a Shopify store, Wix fixes and translations, and a form plugin for Uploadcare.
Crib SurferA booking funnel and membership redesign, with push and email flowsGolfibleA golf-tech review site, with a lead quiz, analytics and email journeysSkyRocket BPOA consultancy site from scratch, with a booking funnel, SEO and adsTiina AndronA leather designer's Wix shop: code, translations and speedLamexA bathroom and kitchen store, set up on ShopifyUploadcare form pluginDocument-upload forms for WordPress and GoHighLevel
CRO. Conversion then Development then Design.InsiderCRO, Technical Project Management & Product Features
Customer-engagement platform for enterprise brands. Started in CRO, then led the development team as Technical Project Manager and made product features for the platform. Integrated 50+ client sites and built the help centre.
Wheels down in Istanbul. Thanks for the company.
A few frames I kept from the journey.


























































